Digital Systems and Customer Experience – Know your route - Intermediate

Know Your Route – create a customer journey that converts. Your customers expect a single experience of your business, not something that’s fragmented or disjointed. This workshop maps every interaction your customers have with your business, from discovering you online through to becoming loyal advocates. You'll learn how to maximise your digital ecosystem, tying together how your websites, social media, email marketing, CRM systems and AI tools can all work together to create a seamless customer experience. This workshop is for you if you want to map and improve every interaction your customers have with your business to support sales and better retention. You'll learn Mapping the customer journey. Understanding digital marketing channels. Eliminating friction from the customer experience.